admin, Author at SEO Website Design

LRSE – Life Raft and Survival Equipment Company

admin — Tue, 09 Apr 2013 18:40:05 +0000

Overview

LRSE contacted us to help them increase their online presence. They wanted to see more traffic, more sales, and more ROI – quite simply, they needed help with their online image. In response, we built a new web design for their store, created a custom framework for their ecommerce system, and laid the groundwork for a comprehensive SEO campaign, if the company so felt it necessary to pursue. All in all, LRSE felt the final outcome far exceeded their expectations before beginning the project.

Design

We began by creating a design that was the visual representation of the company’s purpose. As a life raft and survival equipment company, we wanted bold, clean graphics to showcase the companies products and available services. The minimalistic visual elements and use of white space keep the focus on the items and not on the site itself. LRSE wanted people to come in, get a feel for the company, and then go right into the shopping experience, and that’s exactly what we delivered.

Development

Total custom coding and template development went into the site’s X-Cart ecommerce platform, which included page development, ecommerce configuration, and other such customizations. Constructing the product pages and product variants had to feature options for free shipping, bestsellers, ratings, limited specials, and product variants.

SEO

After branding the site to create a unique identity, we researched specific keywords intended to attract quality customers. The site’s content has been tweaked to include the appropriate amount of keyword density, opening the site to future SEO opportunities.

Programming

Much of the programming involved building a customized backend system for tracking orders. The system tracks all orders placed through the site and even prioritizes them based on various criteria. The system enhances the productivity and efficiency of the site, ensuring they meet their customer’s orders on time.

What We Did:

Website Design – Revolutionized the company’s image with an modern online visual that complements their established brand.
Development – Used custom coding techniques to create an ecommerce framework focused on efficiency and usability.
SEO – Researched keywords to attract targeted audiences, then integrated those keywords into the site without sacrificing the company’s brand.

The post LRSE – Life Raft and Survival Equipment Company appeared first on SEO Website Design.

Media Northeast Inc. – Video Production

admin — Tue, 18 Dec 2012 22:04:53 +0000

Overview

Media Northeast, a results-based video production company, came to SEOWebsiteDesign.com for assistance with their online image. They had all the artistic assets, but they needed someone to turn those assets into an interactive online web presence. We met, discussed their company values, and then built a web site that both solidified their brand and attracted new audiences.

Design

Seeing as Media Northeast’s services are based around visuals, we created a homepage web design that integrated their high-quality photos without intruding on content. This attracts the reader’s attention, encouraging them to click into one of the internal pages, which are focused more on content than images. This kind of design strategy eases a user into the site, rather than bombarding them with too much information.

Development

The site was built using custom coding to create a framework for displaying the company’s photos and content. The framework includes HTML5, CS3, and cross-browser compatibility, which includes jQuery scripts for AJAX and Flash integration. We also included video and photo sliders throughout the site.

SEO

Including both local and regional optimization, we created an extensive SEO initiative that focused on attracting quality customers to Media Northeast’s website. The initiative focused primarily on optimizing the content within the site, with some internal linking throughout. We also laid the groundwork for a future SEO campaign, if the company so chooses.

Programming

As with the web development phase, all programming within the site was created using 100% custom code, meaning no existing software base. We used PHP and MySQL database to ensure every part of the site ran as smoothly and quickly as possible, keeping users transitioning from one page to another.

What We Did:

Design – Created a website design combining both the company’s outstanding in-house photography and video with their optimizing SEO copywriting.
Development – Used 100% custom coding to create a website framework perfect for the company’s intended purposes.
Search Engine Optimization – Utilized an SEO initiative to optimize the site’s content and internal linking for specific industry keywords.

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Madfire – Reliable Web Hosting

admin — Tue, 18 Dec 2012 21:17:10 +0000

Overview

Sometime after we opened SEOWebsiteDesign.com, we created our partner web hosting company, Madfire. In conjunction with SEOWebsiteDesign.com’s services, Madfire completes our total web services package, offering everything from hosting to software development. Plus, by having your site on our hosting servers, it expedites the process of updating, changing, or maintaining your website. It’s a win-win for everyone.

Design

Web hosting can be a difficult topic to understand, which is why we focused Madfire’s web design on information and minimalistic visual elements. We want clients to come on the site and not feel overwhelmed by excessive advertising. And the simplistic design promotes company transparency, as we’re not trying to use visuals to hide the facts.

Development

Every line of code within the site is 100% unique from our in-house programmers, and like the visual design, we focused on keeping the site’s page count to a minimum. We believe the less people have to search for information, the more trust they place in that company. Also, the site supports a secure billing system that ensures a client’s personal data remains solely in our system.

SEO

As a search engine optimization company, we took the time to create a basic SEO strategy for pushing Madfire up the SERPs for such terms as “web hosting.” Every word of copy has been approved by either an editor or a search engine optimized, ensuring the keyword density and readability remain adequate for both users and search engines. Lastly, we created a comprehensive internal linking strategy that promotes both Madfire and SEOWebsiteDesign.com.

Programming

We used 100% custom coding using PHP and MySQL database to create a backend system that allows clients to log in, control their server information, and send support tickets to a Madfire representative. Much of the backend system is comprised of separate databases, one for each part of the client’s server interface, though they all work together to properly inform the client of their server status.

What We Did:

Design – Made a visual web design that focused on informing the client, not using visual to distract them.
Development – Created each page with the intent of maximizing load times and user interactions.
Search Engine Optimization – Implemented an initial SEO strategy, targeting appropriate keywords for the site’s industry.
Programming – Built a comprehensive backend interface allowing customers to control, manage, and monitor their server’s status.
Hosting – We host Madfire with a Madfire server. So meta.

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Transair – Quick Connecting Pipe Solutions

admin — Tue, 18 Dec 2012 19:52:00 +0000

Overview

With over 150 years of experience, Transair needed a web site worthy of its successful history, and it turned to SEOWebsiteDesign.com for help. We met with many of the company’s representatives, discussing their message, established brand, and company image, ending with a concept close to the final project. All it took was our professional assistance to bring their website to life.

Design

Favoring content over eye-catching images, Transair wanted their website to complement their sleek, professional brand. For this reason, we focused the design on conveyance of details, creating a layout that maximized content organization so as to increase a reader’s accessibility to information.

Development

Custom coding went into creating a unique framework specifically for the company’s online requirements. The site features HTML5, CS3, and cross-browser compatibility, along with jQuery scripts for AJAX and other elements. A blog/news area in the left sidebar dynamically pulls the latest articles from elsewhere in the site.

SEO

The company requested a basic SEO strategy to get them started in the online marketing world, so we took them through the usual SEO process: research keywords, analyze traffic, examine competitors, inject keywords into content, and then optimize both front- and backend semantics. This gave the company a solid foundation for further pursuing online marketing in the future.

Programming

Using 100% custom programming (no existing software base), we created an extensive backend system for Transair, in which they can monitor their clients, see orders, and track all of the information necessary to ensure their business continues to grow. We also integrated numerous jQuery and Flash additions throughout the site – little things that help with ensuring customers receive the best experience possible.

What We Did:

Design – Worked within the company’s established brand to craft an artistic image representing their business values and practices.
Development – Built a custom framework for the site using the latest in web development techniques.
Search Engine Optimization – Created a basic SEO strategy that optimized the site’s initial content, offering opportunities for future online growth.

The post Transair – Quick Connecting Pipe Solutions appeared first on SEO Website Design.

Copro Pure – Copper Lead Free Push Technology

admin — Tue, 18 Dec 2012 15:49:24 +0000

Overview

Trying to appeal to a broader audience, CopperHead came to Zeus asking for assistance with their online image. They requested a new website design, unique page development that included a product catalogue template, and an initial SEO strategy that gave them a push in the right direction. After a few meetings we got to work and eventually completed their current website, much to the company’s satisfaction.

Design

First, the company needed a logo that matched their overall brand identity. Next, we created a customized website design with Flash integration for the homepage banner. We then designed unique inside pages and a minimalistic layout for the company’s product catalogue. Lastly, we designed the company’s brochures, business cards, newsletters, pamphlets, and other such marketing items.

Development

The website was built using 100% custom coding (no existing templates), and we built a specialized framework for organizing and displaying the company’s product catalogue. The company can easily update and change their existing catalogue, too, which gives the company an opportunity to keep their online information relevant.

SEO

Extensive research went into the specific keywords utilized on CopperHead’s site. We examined competitor sites, looked at which keywords were attracting quality traffic, and then looked for opportunities to supersede established websites within the SERPs. All of this combined to create a powerful SEO initiative, which could be taken further if the company desires.

Programming

Keeping the website up to date and relevant required coding out a small backend system that allows the company to update their online pricing catalogue. If the company were to, say, add a new product to their previous selection, they only need to update the information through the system.

What We Did:

Design – Created a minimalist design that focuses on the site’s information and a user’s accessibility to that information.
Development – Programming the site using the latest techniques to ensure it runs as fast and efficiently as possible.
Search Engine Optimization – Laid the groundwork for an SEO strategy that offers opportunities of future online marketing growth.

The post Copro Pure – Copper Lead Free Push Technology appeared first on SEO Website Design.

Copperbite – Pure Copper Fittings

admin — Tue, 18 Dec 2012 15:43:13 +0000

Overview

CopperBite needed a new online image to match their growing offline business, so they came to Zeus with an idea and a willingness to let our professionals built their site. First, we created a visual outline of how the site would look once completed. They accepted, and we got to developing the backend code. Lastly, we completed their site with an extensive SEO initiative, which included keyword research and traffic analysis.

Design

After creating a custom logo and website design, we integrated Flash into the design template to display their sliding banner. Next, we created a separate design for their product catalog section, which focused on minimalistic displays of their items. Lastly, we focused on creating their offline marketing materials, such as brochures, business cards, newsletters, pamphlets, and so forth. All of this added to their established brand and identity.

Development

The site was constructed using 100% unique coding techniques (no templates) to maximize the company’s control over the layout. We developed each page to allow for configuration and customization, which focused on promoting product organization and information. In addition, we cut out all extraneous pages, focusing on a minimalistic page layout that enhances a user’s ability to navigate the site.

SEO

The company wanted to begin their site with a comprehensive SEO initiative, which focused on targeting specific keywords within their competitive market. We researched traffic sources, looked at competitor websites, and then created an SEO strategy that best leveraged the company’s prospective Internet sales.

Programming

To ensure the website remains as efficient as possible, we built a customized backend system that allows the company to add and manage their online pricing catalogue for products. The company can access this information anytime, using it to ensure their customers receive the latest, most relevant CopperBite information. Plus, it’s easy to use.

What We Did:

Design – Our artists crafted a minimalistic design that capture the company’s professional, sleek brand identity.
Development – We custom built each page using in-house programming techniques, not a limiting template.
Search Engine Optimization – Laid the groundwork of an SEO initiative targeting specific keywords within the company’s industry, with opportunities for future growth.

The post Copperbite – Pure Copper Fittings appeared first on SEO Website Design.

Copperhead – Pure Copper Fittings

admin — Tue, 18 Dec 2012 15:30:40 +0000

Overview

CopperHead came to Zeus looking for a site specialized in promoting their niche product. They wanted an online presence, the groundwork of an SEO campaign, and an updatable database for their products. After some discussions, we created an outline of the final project, CopperHead approved, and we set to creating.

Design

The custom website design required an extensive amount of unique art assets, including original photography of the products themselves. In addition, we created a unique banner using Flash integration. The ecommerce section also required a different design than what’s seen on the homepage. Lastly, we created their marketing designs for brochures, newsletter, business cards, and so forth.

Development

Programming the site required extensive coding techniques, most of which went into their ecommerce product categories. Each page contains unique programming to optimize the company’s ability to configure and customize what the customer views.

SEO

The company requested a basic SEO startup package, which included optimizing the entire site for specific targeted keywords and preparing them for future opportunities of search engine optimization. In addition, we extensively researched competitor keywords and current traffic trends, looking for signs of how the market is changing. All of this helped to attract quality users to the company’s site.

Programming

To ensure the company remained productive and efficient, we created an easy-to-use backend system that manages and tracks all of their products. Plus, the system allows a user to update the information, if the company were to create a new product. The system ensures that CopperHead meets or exceeds competitors.

What We Did:

Design – Created a website design that accentuates the company’s sleep, professional brand identity.
Development – Created unique pages that make it easy to manage and organize the company’s product catalogue.
Search Engine Optimization – Researched keywords for attracting quality customers, along with creating opportunities for future SEO growth.

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Top WordPress SEO Plug-ins for 2013

admin — Thu, 13 Dec 2012 17:51:06 +0000

Fighting for a first-page spot in the SERPs can be intense, but the following WordPress plug-ins for 2013 can make your online life easier and more manageable. All of these plug-ins have either been used on our corporate site or one of our client’s, having played an important part in the respective site’s development.

Best 2013 WordPress SEO Plug-ins:

Again, all of the following plug-ins are designed with the intent of making search engine optimization an easier task. Some specialize in keywords, while other focus on getting your website indexed. The right one for you depends on your specific needs.

SEO Friendly Images

As the plug-in describes itself, SEO Friendly Images “automatically adds alt and title attributes to all your images improving traffic from search engines.”

The ALT attribute is vital for search engine optimization, as it describes an image to the search engine. When users search the web for a picture, the ALT attribute is one of the determining factors for matching that search to your picture or image.

The TITLE attribute, though not as vital as ALT, plays the important role of providing text that appears in a tooltip when the mouse hovers over an image.

Quite simply, this plug-in makes it easy to optimize images.

All in One SEO Pack

Fact: we can’t discuss the best 2013 WordPress SEO plug-ins without mentioning All in One SEO. This monster of a plug-in contains a ton of features specializing in search engine optimization. Such features include advanced canonical URLs, built-in API to extend functionality, automatically generated meta tags, and easy-to-use settings to fine-tune everything.

Whether you’re new to SEO or deep into the trenches, All in One SEO is a must-have for any WordPress site.

W3 Total Cache

Without delving into too much technical detail, W3 Total Cache “improves the user experience of your site by improving your server performance,” which it does by caching every element of your website and thus reducing download times. The faster your site performs, the more favorable Google views your site, and your site then shows up higher in the SERPs.

According to the plug-in’s WordPress page, W3 Total Cache is recommended by such web hosting companies as “MediaTemple, Host Gator, Page.ly and WP Engine and countless more.”

SEO Smart Links

Creating internal links can take a long, long time, but SEO Smart Links makes it a snap. The plug-in automatically links keywords and phrases in your content and comments to corresponding pages, posts, tags, and categories elsewhere in the site.

If you’d rather not have the plug-in create the links, you can set parameters limiting which keywords go to which URLs. You can even include settings for nofollow attributes and links that open in a new window.

It’s perfect for anyone sick of the monotony of creating internal links.

Google XML Sitemaps

If you want to help search engines crawl your site, you have to use Google XML Sitemaps. This plug-in generates a special XML sitemap that enhances the speed in which Google, Bing, Yahoo and Ask.com index your site, along with the number of pages indexed.

The plug-in also notifies all major search engines every time you create a new post or page, which expedites the time in which that post or page shows up in the search results.

Honorable Mentions:

The following plug-ins either contribute in some way to SEO or improve upon the site’s performance capabilities. They are worth mentioning because they improve a user’s experience with the site, thus increasing the odds of that customer returning to the site.

Akismet

Honestly, it’s Akismet, a plug-in that needs no introduction. It prevents bots from posting spam comments, and it does a killer job. Download it, use it, and free yourself from the spam.

Online Backup for WordPress

Although not an actual SEO-focused plug-in, Online Backup is a vital addition to anyone focused on maximizing their site’s potential. As the name suggests, Online Backup provides protection for WordPress sites by backing up the site’s database and filesystem to either a downloadable ZIP file, as an email to your inbox, or to a free secure data center that is offered through the plug-in.

Plus, what good is an SEO campaign if your entire site crashes? Having a backup stored in various secure locations makes it easy to get back online.

We highly recommend this plug-in for all WordPress users.

The post Top WordPress SEO Plug-ins for 2013 appeared first on SEO Website Design.

Customizable Oakley Glasses

admin — Thu, 13 Dec 2012 17:37:16 +0000

Overview

As ski fans ourselves, we happily helped Customizable Oakley Glasses build an offline presence through a new brand image. The process began with brainstorming marketing materials, such as brochures, newsletters, business cards, and so forth. All in all, our services left the company with a solid image, cor color schemes, and ideas for further expanding their brand identity in the future.

Branding

After an electric meeting in which many ideas were exchanged, we decided upon a specific brand image appropriate for Customizable Oakley Glass. The brand combined the established emotions that come from the Oakley brand and reinterpreted it for the company’s purposes. After all the work, they happily accepted the final project as exactly what they needed to make a mark in their industry.

What We Did:

Branding – Conceptualized and crafted a brand image and message that acts as the company’s focal point for advertising and marketing.
Offline Marketing – Created marketing materials specifically for the company’s intended target audience.
Identity – Brainstormed with the company regarding their intended identity outcome and potential future growth opportunities.

The post Customizable Oakley Glasses appeared first on SEO Website Design.

Preparing 2013 Social Media Marketing Campaigns

admin — Tue, 11 Dec 2012 20:37:35 +0000

With the new year only weeks away, it’s time to create a social media marketing campaign for 2013. To get you started, we compiled a list of core elements that must be part of every online campaign. Whether you want to revolutionize an old social media push, or create one for the new year, here’s our advice to get you started on the right foot for 2013.

Review 2012 Social Success

Even before thinking about 2013 campaigns, you must review 2012’s collective social media data. All of that information helps you to determine which audiences reacted to your engagement and which ignored social media attempts. Make sure to assess every social platform – e.g., LinkedIn, Facebook, Twitter, Instragram, Google+, and so forth – because you may find one attracts more individuals, while another converts more customers, in which case it’d be a matter of using the best of both campaigns to enhance audience attraction/conversion rates.

Talk to Your Team

Nothing kills a social media campaign quite like poor communication. For example, imagine a writer creating an elaborate post that’s meant to be launched on a specific day, but the writer fails to inform whoever controls the social media accounts, so it’s either sent out too soon or too late. This returns a less-than-expected result. Too many of these kind of results and the whole campaign suffers. Instead, bring your team together – sales, marketing, social, creative, branding – and make sure everyone understands their roles and the lines of communication.

Gather Corporate Assets

Analyze all sales and market assets currently within your company. Such assets include presentations, giveaway opportunities, published reports, mobile applications, online videos, instant messaging, and so forth. Seeing all of this together gives you an idea as to what kind of campaigns you can run. Do you have a lot of copy-based assets? Start there. Plenty of giveaway items? Focus a campaign on that. Basically, work with what you have.

Examine SEO Opportunities

At the end of the day, a social media campaign should be benefiting your website’s established search engine optimization rankings. For this reason, you want to research SEO keywords that have previously driven business to your organization, using them as a stepping stone for campaign creation. Also, always track your social interactions in Google Webmaster Tools and Analytic. Information is the strongest tool for modifying campaign results.

Set Realistic Goals for 2013

Don’t let the excitement of a new year get the best of you. All social media campaigns goals must be grounded in attainable, realistic goals. You want to look back on 2013 and say, “Yes, I accomplished what I set out to achieve.” This means your social media campaigns must resonate with your customers, engaging them on a meaningful level that fulfills their needs, which in turn fulfills your needs. Remember, these are actual people, not just numbers, and you have to provide a worthwhile experience/product to attract their attention.

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