CopperBite needed a new online image to match their growing offline business, so they came to Zeus with an idea and a willingness to let our professionals built their site. First, we created a visual outline of how the site would look once completed. They accepted, and we got to developing the backend code. Lastly, we completed their site with an extensive SEO initiative, which included keyword research and traffic analysis.
After creating a custom logo and website design, we integrated Flash into the design template to display their sliding banner. Next, we created a separate design for their product catalog section, which focused on minimalistic displays of their items. Lastly, we focused on creating their offline marketing materials, such as brochures, business cards, newsletters, pamphlets, and so forth. All of this added to their established brand and identity.
The site was constructed using 100% unique coding techniques (no templates) to maximize the company’s control over the layout. We developed each page to allow for configuration and customization, which focused on promoting product organization and information. In addition, we cut out all extraneous pages, focusing on a minimalistic page layout that enhances a user’s ability to navigate the site.
The company wanted to begin their site with a comprehensive SEO initiative, which focused on targeting specific keywords within their competitive market. We researched traffic sources, looked at competitor websites, and then created an SEO strategy that best leveraged the company’s prospective Internet sales.
To ensure the website remains as efficient as possible, we built a customized backend system that allows the company to add and manage their online pricing catalogue for products. The company can access this information anytime, using it to ensure their customers receive the latest, most relevant CopperBite information. Plus, it’s easy to use.
What We Did:
- Design – Our artists crafted a minimalistic design that capture the company’s professional, sleek brand identity.
- Development – We custom built each page using in-house programming techniques, not a limiting template.
- Search Engine Optimization – Laid the groundwork of an SEO initiative targeting specific keywords within the company’s industry, with opportunities for future growth.