Key Employee Insurance is an extension of MEG Financial, a company we’ve worked with for many years. For this project, they wanted a bold, professional, targeted site specifically for the topic of key employee insurance. They wanted the site to be both inviting and informative, a go-to resource for business owners looking for information on the topic of key employee insurance. And oh how met their expectations.
To accomplish the company’s goal of targeting a specific part of the insurance industry, we constructed a site that guides users from engagement to quote form completion. All the while, the site uses strategically placed content attributes to keep readers interacting with the site’s information. The whole thing is design to tunnel readers further and further along, until they convert and MEG Financial receives a new lead.
With such a minimalistic site, the development focus was on short load times and consistent cross-browser compatibility. We cut out as much extraneous code as possible to accomplish this goal. In addition, we created a quote form that automatically informs MEG Financial went a customer has converted. The quote form also features an automated email system to enhance MEG’s interactions with customers.
MEG Financial wanted to use this key employee insurance website as a lightening rod of attention, so we created a specialized SEO campaign specifically for attracting an extremely selective audience base. This campaign included optimizing keywords, internally linking pages, and then linking to the site from external pages. All of this provides the site with a basic SEO framework that can later be expanded upon.
Using 100% custom coding featuring PHP and MySQL database, we created a basic website for engaging audience members within a targeted industry. The automated form was built with email notifications and confirmations, along with an interactive engagement system allowing MEG to contact customers.
What We Did:
- Design – Strategically implemented a web design that carries users from initial interaction to completing the quote form.
- Development – Build a minimalistic framework for the site, ensuring fast load times and quick customer engagement.
- Search Engine Optimization – Created a targeted SEO campaign that focused on a specific part of a competitive industry.