Organic search engine traffic
Both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic traffic can mean the difference between a successful and unsuccessful Website. Organic traffic, as the name implies, is traffic that comes to your Web site naturally and without being driven there by a specific marketing campaign. That is, Web site visitors are there because they found the site and thought it had something they wanted. Like all things organic, organic traffic isn’t there instantly, it takes time. Organic traffic happens in much the same way as you browse the bookshelf at your local library or bookstore for something of interest. After searching a while you find that little treasure that contains all the answers you’re seeking.

Once you’re ranked well in the search engines, you can reap the benefits of the organic traffic. Some people tend to think of organic traffic as free traffic as apposed to paid traffic. However, there is a lot of work involved in sowing the seeds of organic traffic and time spent has a cost. That said, once the initial work is completed you’ll be essentially receiving traffic for free. Now don’t let your site go unattended for long; you’ll need to monitor it periodically, watching for a drop-off in traffic, and continue to make small adjustments to keep the organic traffic growing.

SEs (search engines) disapprove of the so-called black-hat SEOs that employ unsavory techniques, like spamming the Web with dummy pages full of links, in an effort to make their sites appear popular. Unfortunately for the client, while the rankings may be high they won’t be seeing any increase in their customer conversions. Add to that the probability their site will be banned by search engines.

At Zeus Design, we live SEO website design every day, it's part of our culture and forged into every project we complete. True SEO Web Design isn't magic or hocus pocus, its an art that requires following a fairly defined path of website development including valuable reader content, properly design pages, prominently placed key search terms, search term refinement and page comparison. We are a “white hat” SEO business. We do not use gimmicks or unscrupulous ("black hat") search engine tactics. While Black Hat SEO may sometimes achieve results, they will often be short lived and could get your site removed and "blacklisted" from search engines. Rather we adhere to search engine's best practices and perform legitimate code optimization, optimized copy writing and editing that meets search engine rules and makes for top search engine positioning that lasts and continues to perform well for months and, in many cases, years.