Importance of keywords and key phrases
From a marketing prospective, the most important aspect of a Search Engine Optimization plan is keyword/keyphrase research. To include an extensive keyword/keyphrase research in your marketing plan is like fishing without bait! You can not draw traffic if your prospective customers don't know you are there because your rankings are so low your competitors are catching them first.

Keyword phrases are a group of two or more words that include keywords that are specific to your site. It is wise to optimize your pages for keyword phrases rather than a keyword because practically no one uses a single word to search anymore also when you use keyword phrases the keyword is included in the keyword phrase. Keyword search terms are a great, some may say only way to draw high valued traffic to your site! The right keywords can mean valuable traffic to your web business.

Our SEO experts have learned that the words you write in the body of your pages have a direct bearing on your sites search engine success. The message on your site should included the necessary keywords that would help get good rankings, promoted the product or service and make an emotional connection with the target audience. Bottom line, drawing high value traffic increases customer conversion.

Choosing Your Keywords
Did you know you can be getting high search engine rankings and not be achieving your conversion goals? If that's the case you probably selected the wrong keywords and the traffic you are getting is irrelevant. The first step in an SEO campaign is to identify your target audience and research what keyword phrases people are using to locate businesses in your niche. Whether brick and mortar or E-Commerce for a marketing strategy to succeed, it is crucial that you know your audience and how to reach them.

Our Keyword Research process involves the following four important steps:

1. Locating Keywords; the objective of this phase is to identify the keywords-keyphrases that are used by your intended audience.
2. Analyzing Keywords; during this research process we add information regarding existing competition, page rank based limitations and ranking potential.
3. Selecting Keywords; once the previous phases are completed, you have a list of approximately 50-100 high yield keyword phrases that most accurately describe your website. We then make the final Selection of 15-25 highly relevant keywords.

In making the final selection we:

• Eliminate the keywords that are difficult to rank considering both the competition and page rank
• Eliminate keywords where search traffic is very low
• Select the most popular keywords that have right focus for your website.

4. Deploying Keywords; the purpose of this phase is to make optimum use of your selected keywords on your website. Now that we have the final selection of your keywords they need to be dispersed throughout different areas of your website. You should not use all the keywords on all your pages rather they should placed in various areas of the website that more accurately match with the keyword group composition.

Now that I have my keyword phrases where do I put them?

We already established that the keywords are not important in the keywords tag, however they are important in the following:

• Page title
• Inbound link text
• headings
• subheadings; in order to break up page copy throughout the text
• general body copy
• meta description
• navigation outbound links