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SEO Web Design vs. Pay Per Click
SEO, search engine optimization, (“Organic” or “Natural”)
is accomplished by optimizing web pages by acquiring links that direct traffic to your web site thereby increasing your web pages “link popularity”. These “in-bound” links are critical for achieving high rankings at the Search Engines for your chosen search terms.
With “pay-per-click” (PPC) search engine advertising you are buying visitors, (clicks) from a search engine (or PPCSE).
Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service.
Which has a higher return on investment?
There
are two main reasons natural search engine optimization typically
gives you a much higher return on investment than pay per click.
Two
main reasons natural search engine optimization typically gives
you a much higher return on investment than pay per click: 1. A higher number of searchers
click the natural search engine results rather than the pay per
click ads, as a result you’ll get much more traffic for less money.
2. Boosting your “Link Popularity” by acquiring or paying for links that point to your web site is one of the biggest factors to improving your rankings with natural search engine optimization. These links provide lasting results by giving you top rankings and traffic from the search engines. Also, the links will provide a significant boost in long-term traffic.
The downside of natural search engine optimization is the time involved in generating links and “tweaking”
your web pages and keywords to get those prized
high rankings. It can take as long as 3 months
or more to start realizing the benefits of your
search engine optimization campaign for the more
competitive keywords. With less competitive keywords,
you can realize benefits in a matter of weeks.
Pay Per Click Search Engine Advertising
Pay per click’s biggest benefit is that it provides you with an immediate boost of qualified visitors, leads and sales giving you fast results within just hours or days. A pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to "ramp up."
Depending on your traffic goals, you can budget $100 or $100,000. PPCSE’s also give you the added benefits of being able
to quickly test your web site and track your conversion
rates (leads, opt-ins, and sales). With PPCSE’s you
also have the ability to easily turning on or off keywords
(visitors).
As a short-term strategy pay per click clearly has the advantage over SEO. However
the disadvantage is the cost involved. Because the market
demand for your keywords and clicks dictates the cost.
The cost for your PPCSE campaign can generate tons of
traffic that can potentially cost hundreds, even thousands
per day or month. Various optimization strategies you
can lower your costs, however over the long term natural
search engine optimization gives you a higher return
on your marketing dollar.
The goal in marketing is to continually strive for maximum results and return-on-investment (ROI) for your budget. That is, if your marketing strategy is producing a profit even a thin profit then it’s worth it. Using this model, pay per click is worth doing, however overall pay per click will leave you with a much thinner profit margin.
Conducting a natural search engine optimization campaign will significantly increase
your profit margins over the long term.
Depending on your traffic goals, you can budget $100 or $100,000.
PPCSE’s also give you the added benefits of being able
to quickly test your web site and track your conversion
rates (leads, opt-ins, and sales). With PPCSE’s you
also have the ability to easily turning on or off keywords
(visitors).
As a short-term strategy pay per click clearly has the advantage over SEO. However
the disadvantage is the cost involved. Because the market
demand for your keywords and clicks dictates the cost.
The cost for your PPCSE campaign can generate tons of
traffic that can potentially cost hundreds, even thousands
per day or month. Various optimization strategies you
can lower your costs, however over the long term natural
search engine optimization gives you a higher return
on your marketing dollar.
Advantages
and Disadvantages
the time involved in generating links and “tweaking”
your web pages and keywords to get those prized
high rankings. It can take as long as 3 months
or more to start realizing the benefits of your
search engine optimization campaign for the more
competitive keywords. With less competitive keywords,
you can realize benefits in a matter of weeks.