Search Engine Optimizing Tips

Beware of False promises & Bad Search engine optimization

Unfortunately, there is a great deal of misconception and deception when it comes to the claims of self-proclaimed search engine optimization companies

A little while back the Wall Street Journal published an article about search engine optimization called "Optimize Ranking at your own risk". The article told of a Black Hat SEO company that used damaging optimization techniques that caused their customers and even their own website's from primary search engines such as Google. Their improper SEO techniques included doorway pages (pages created as entrance pages for search engines) and Spamdexing. Spamdexing, known as search spam, search engine spam or web spam can involve a differing methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.

In all cases, the clients were sold on the false promise their website's would be elevated high in the search rankings, without a clear understanding of the methods the search engine optimization company would use or the risks associated with their Bad SEO trickery. As Google indicates in their SEO guidelines "you are responsible for the actions of any companies you hire". This company was later sued by their clients, with the CEO going to prison for fraud related charges.

Beware of false search engine optimization promises and any company that offers the following;

• Link farm strategy to offer massive increase of inbound links
• Keyword Stuffing
• Highly optimized doorway pages
• Hidden text
• Automated software intended on tricking search engines
• Meta tag stuffing
• Scraper websites
• Sybil Attacks
• Spam Blogs
• Cookie Stuffing
• Link Baiting
• Page Hijacking
• Log Spamming
• Content Spam
• Hidden code
• False coding
• Mirror Websites
• URL redirecting
• Cloaking

One of the best measurements of an effective search engine optimization company is the own success in the search rankings. If they can't get themselves ranked, you should not expect they will rank yours. Next, ask for client references and relevant experience history.

India Search Engine Optimization Services

While we are certain their must be some great optimization companies in India, we have been inundated with new clients who have been approached by India SEO firms with the promise of high search rankings for what the web development companies called "search engine optimization services".

Let's explore the types of services they provided. If you are speaking with a firm, in India or anywhere else, who will provide hundreds or even thousands of links for a price, don't purchase this service. This is link spamming, which often utilizes Link Farms. This violates virtually all of the major search engine guidelines. This is not SEO and the buyer should be aware the consequences can significant, which include de-listing from the engines. We have also witnessed India SEO firms offering micro-website strategies that they say "will grow organic traffic by having dozens of 5 - 10 page web sites that are duplicate copies located on different IP addresses. This strategy has no value whatsoever and offers nothing in the way of SEO. It is Black Hat optimization spam called mirror websites.

The last, and equally disappointing, we have witnessed content scraping and content spamming on a very large scale. India web design firms search for content in the U.S., then duplicate the content within their web site projects. This is not only bad search optimization, it is a violation of copyright laws and plagiarism. Unfortunately, website owners end up being responsible for their respective website's.

Before selecting an SEO company in India or anywhere else, check references and establish an understanding of their methods and search engine optimization knowledge.